Target Market Essay Example | Topics and Well Written Essays - 500 words

bottom Market - Essay ExampleFrom a laymans point of view, the governmental and institutional sectors fork out good growth opportunities. However, on a broader horizon, it drop be seen that world markets other than USA entrust exponential growth opportunities. These regions include Pakistan, the 2nd largest consumer of CNG vehicles where government has heavily invested in the CNG infrastructure, Bangladesh and India.Due to the increased environmental sentiency amongst the target market and the technological innovations which have improved the quality and efficiency of CNG micklees to match the diesel buses. Moreover, the experience of Argentina and Pakistan has shown that it is tried and tested and the investment of the investors will not sink. Moreover, it would save the huge tip on fuel and is economical. The present hike in fuel prices (petrol and diesel) is another factor which is in esteem of converting fleets to CNG powered vehicles. The common observation is that even though the capital investment on a CNG bus might be US $ 25000 expensive as compared to traditional diesel buses, but the savings payable to fuel economy are enough to cover up this gap in as smooth a time frame as 1 year. Moreover, CNG, contrary to traditional belief, has been proven to be a safe and hazard proof fuel. Considering the above now is the perfect timing to enter into this sector.Considering the above statistics, it can be concluded that Asian markets are the fastest growing markets for the CNG industry. The North and South American regions together hold immense unexploited potential and growth is expected in upcoming years.Growing world-wide markets the greatest opportunity for CNG Buses is the dynamic growth being experienced in the CNG sector in economies care Latin America (Argentina, Brazil), Pakistan, India, Bangladesh and Thailand.Awareness in Institutional Clients Over a period of years, the environmental awareness has been increasing. This is